Archive for November, 2009

The Fine Art of Selling

November 6, 2009 5 comments

I may have a breakthrough in my career! For years I’ve been trying to figure out how to market my fine art in a primarily commercial art world. It seems most businesses need marketing materials such as logos, brochures, websites, ads and anything else they can use to market their products or services…right?
Well, what if you could design all those materials and then also create fine art that utilized some primary image from them to more or less complete the circle of commerce to fine art. That could work.
As it turns out I’ve just done exactly that with a new client of mine. It didn’t dawn on me until I realized I was painting a series of “leaf” paintings with the same image I used for my client’s logo.
You say “which came first, the leaf or the logo?” Good question. The leaf came first and then everything else evolved.
For example, below is the first painting I made with the particular leaf in question.

Then, my client needed a logo….see the logo utilizing the leaf in the painting.

But wait….The client needed their website redone….and the logo was encorporated into the banner. See below.

And…still more materials…like a brochure and business cards. (see below).

Then it dawned on me to complete the “picture” for my client would be for their office to have a painting with the same image to complement and strengthen the message. (see below mock up of painting on wall and then actual painting below that.)

When the client saw the above photo she was sold and ordered the painting below.

So, that’s the story of how to market Fine Art with commercial art. Everyone wins!!!


New Art

I’m back at it. This week I finished a couple of paintings in my “leaf” series and will be moving on to more conceptual pieces next week. Have a look and feedback is most welcome.
Size is 24″ x 48″ – acrylic on canvas.


Size is 24″ x 24″ – acrylic on canvas.

Thanks for stopping by.

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